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I'm 

Allison

Danforth.

MAKER & DEVELOPER

A

Dynamic product development and design leader with diverse experience  working across a variety of categories emphasis on headwear, performance outerwear, and casual sportswear. 
Focused creativity, inspirational leadership working in team context to deliver commercial market ready product.

01 PROcess

THE MAKINGS FOR THE DESIGN
& DEVELOPMENT CYCLE 

 Concept

Experiment

Integrity

Interestingness

Form

Function

Accuracy

PROFESSIONAL 

02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

June 2018-Present

FREELANCE CONTRACTOR

Development and Design Leader

Creative brand services and lifestyle products,

current client list available upon request

2009-2018

OURAY SPORTSWEAR

Director Design and Development
Seasonal line and brand building for private label programs. Developed and coordinated key company initiative to maximize style profitability achieved 30% growth and reduced style count by 45% 

2005-2009

CLOUDVEIL

Director of Design and Development
Product Director for North America and International product categories in a fast growing technical mountainerring company. Gear of the Year Award 2008. 

2004-2005

FILA

Product Line Director

Apparel Product Line Director for European Ski Outerwear. Primary focus included design and development implementation of outfitting Team Italia during the 2006 Olympics.

2003-2004

SPYDER ACTIVE SPORTS

2000-2003

PEARL IZUMI

Product Line Director

Women's apparel product line manager for Cycle, Run, and Outerwear categories. Lead  for design and development of accessory program for gloves, cycle specific bags, socks, and headwear. 

Product Line Director

Responsible for Venom Free Ride ski for North American and European markets across all product categories including glove and accessory programs. 

1995-2000

LOWE ALPINE

Apparel Product Line Manager

Apparel product line manager for North America. Production Manager and Product Developer for technical accessory program. Won Editor's Choice Award Climbing Magazine for Alpine Glove. 

CONTACT

Driven by forward thinking design incorporating new technology, textiles, and mindfulness of sustainability. Please feel free to contact me and tell me a little more about you.

allison@asdanforth.com

Thanks for submitting!

CONTACT
PORTFOLIO
EXPERIENCEO
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